About Us

We are the unapologetic voice of Desi Street Culture - raw, loud, and born from the gullies. Our designs pull energy from everyday India: the slang, the chaos, the jugaad spirit, the attitude that never bows down. This isn’t just Streetwear. It’s a statement for those who refuse to fit into Western templates and choose to represent Desi Identity with pride.

We blend bold graphics, iconic cultural elements, and the pulse of Indian streets to create pieces that hit different. If you vibe with authenticity, hustle, and desi confidence, you’re in the right place. Wear your culture. Own your roots. Break the pattern!!